- Made in New Zealand, using 100% natural, New Zealand made ingredients where possible.
- Recycling program (Toothbrush bristles and Toothpaste tubes) currently running in NZ, and in the pipeline for Australia.
- Toothbrush handle breaks down within, on average, 1 year, into a chalk-like stick in a home compost.
- Biodegradable Packaging - Clear blister seal is made of PLA (aka “bioplastic") which is a biodegradable plant-based plastic made from corn starch.
We wanted to create a product different to the rest, one that is 100% natural with NO sodium lauryl sulfate, NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives. It was as much about what we were leaving out as what we were putting in.